Sally Murfet

Sally Murfet is a nationally recognised people and culture consultant with a deep-rooted passion for Australia’s farming and agribusiness sectors. With over 25 years of hands-on experience – both on-farm and within agribusiness organisations – Sally understands what drives performance in agriculture, from the paddock to the boardroom. Through her consultancy, Inspire AG, Sally partners with both family-run and corporate farming and station businesses to improve human capability and business outcomes. Her core expertise includes leadership development, team dynamics, and succession planning –key elements for building resilient, future-ready enterprises. Sally is a Certified Practising Member of the Australian Human Resources Institute (AHRI) and an accredited DISC behavioural profiling practitioner, blending strategic insight with practical, evidence-based tools to support the growth of high-performing teams in agriculture. Sally will be sharing insights from a national project delivered by Inspire AG for AgriFutures Australia, focused on employer of choice on Australian farms. The project was delivered in partnership with AgInnovate, the University of Melbourne, and The Capacity Co.