Karen Penfold is co-founder of Four Daughters beef. She works proudly with her family to grow and fatten beef cattle on their fourth generation family properties in South West Queensland. Karen is passionate about agriculture and believes that to achieve true sustainability, her family business must not only focus on the science of agriculture, but also have a strong strategic, long term plan, focusing on the successful transition of their business to the next generation. The Penfold Family are not just talking about this, they are living it. Karen aims to connect, inspire, influence and provide a call to action to help others begin the conversation in their family business.