Jim believes that Australia’s rural and regional ‘heartland’ drives our national identity and economy. From leading some of the worlds most celebrated creative companies both here and abroad with Clemenger BBDO, to growing fine wool and producing prime lambs through his family grazing enterprise, his career has been shaped by rural values and authentic principles. Jim champions the idea that the real craft of manufacturing lies in the hands of our farmers, and has spearheaded RB Sellars “Australian Grown” program, supporting Aussie cotton farmers and locally grown fibres to produce their legendary workshirts and workwear.