Marcus Thompson

Marcus Thompson transforms how Australia talks about farming and regional issues, turning complex agricultural policy into compelling human stories that put rural communities at the center of national conversation. As founder of HCN Agency,the official creative partner of the National Farmers’ Federation, Marcus leads strategic campaigns across agriculture, infrastructure and sport for clients including the NFF, AFL, Downer and Netafim. His approach bridges the gap between policy makers and the public by crafting campaigns that showcase the real people behind Australia’s primary industries. Marcus brings over 20 years of editorial expertise from major media outlets where he shaped stories as an editor and executive producer at the ABC, BBC, Vice and The Guardian. His regional journalism with the ABC earned him Walkley Award recognition and deep insight into the challenges facing rural Australia. This unique combination of high-level media experience and on-ground regional knowledge enables HCN to reposition farming voices from the margins to the mainstream, ensuring Australia’s agricultural sector has the narrative power to match its economic importance.